Hash3

UX/UI + Web Build

Goal

Design a responsive, interactive website inspired by retro web aesthetics, allowing users to learn more about Hash3 and its investment criteria, portfolio and read updates via a blog.

Contribution

Independently executed the UX/UI and web build for Hash3, a $29M seed-stage crypto investment firm backed by the Former Chief Product Officer at Coinbase, increasing brand recognition by 30% upon launch.

Challenges

Creating a clear user journey and visually compelling interface from complex problems and data heavy CMS.

Process

Research concepts and define then develop visual mockups and prototypes that will establish brand identity.

Research Summary

Interviews and empathy maps were conducted to determine the users and their needs. Through this process, I identified groups of individuals from various professions and backgrounds who would benefit from ordering meals in advance and on a recurring basis. Research also revealed that certain users would benefit from audio options, something that has hindered their user journey in the past.